"After 14 years in business, biz-R as a name no longer represented who we are and said little about the business we’re in’, explained Blair Thomson, Creative Director, ‘After a lengthy renaming process ‘Believe in’ was chosen for its clear and creative brand appeal and its ability to be integrated into a unique language-centric approach. i.e. Believe in branding, Believe in the
tooth fairy etc. Our aspirations for the agency have continued to heighten and we can now concentrate on taking the business to the next level in Exeter’.”
"Now for some juicy details on the stationery itself:
— Duplexed items were produced by Generation Press (printed on 100% recycled Fenner Colourset Black + Grey boards). Silver foil blocking and single 877 silver litho print.
— Letterheads Comp slips printed locally by Kingfisher Print (on 100% recycled Cyclus offset). Silver foil blocking and single 877 silver litho print.
— Sketch books produced by Seawhite of Brighton — Silver foil blocked onto black cloth.
— A ‘customised version’ of Colophon’s Reader was used for the main mark + extensions. All other copy is in straight bold."
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