Cafe Branding.

Based on the ISTD 'Mutton Quad'.

Brief
Design the brand identity for a typographically themed café.

Concept
Language will be the main aspect.

Audience
Customers
Professionals on dinner breaks
Grabbing a coffee on the way to work

Considerations
Consider words and language.
Colour – What does it/can it say about them?
How will it be continued through to web?
How can it be adapted through to the interior/exterior?
Promotion possibilities?

Deliverables
Logo, menus, napkins, mugs, space graphics