New S.O.I

Needs typing up.

Rationale

“Simple and effective delivery focussing on type and layout within identity, text and publication.”

Strong well-executed design concepts.
I want to create high-end, expensive looking design with great attention to detail.

Subjects / Themes

Creative industries – Art & Design sectors (Photography, Architecture)
Retail – Cafes,
Influences/trends – Specifically typographic trends
Legibility & Readability
Interactivity – Folding and general audience involvement
Swiss design -
Distribution – Print & web

Design Disciplines / Creative Development

Grids – breaking the rules?
Font/Type design
Digital application – iPad, web, etc.
4D - space/exhibition
Promotion – events, identity, exhibitions, posters, publication
Print methods & finishes

Practical Skills / Workshops – what, why and when?

Photography - Document work for blog & portfolio throughout module
Drawing skills - Initial ideas & sketches
Binding methods – Publication design
Print production & finishes – foils, embossing etc
Fontographer for execution of type design
Adobe software (InDesign, Photoshop, etc)

Brief 1: Café Branding
Rationale: Brand identity, possible interior graphics and signage.

Brief 2: Type Design
Rationale: Typeface with 3 weights, type spec booklet, promo, etc. Research based project into type trends over the past year. Results will influence type design.

Brief 3: Yearbook
Rationale: Publication design – opportunity for layout and grid development.
Collaborative opportunity as well as binding exploration, print methods and finishes.

Brief 4: Touring Art Gallery (D&AD)
Rationale: Conceptual promotional material. Possible scope for signage and interior/space graphics.

Brief 5: Flatland (ISTD)
Rationale: Playing with conventions of a book. Opportunity for good concept development and type/layout/grids. Interactivity – folding and general audience interaction.

Contextual references / Designers / Studios / Companies (specific)

- September Industry
- The Consult
- Studio Newwark
- Haydays
- B&W
- Hunt