Type design brief.

Brief
Create a set of typefaces influenced by type trends from over the past year.
Research based.

Background
What are the typography influences/trends from over the past year? These results will form the basis of my design practice.

Concept/Proposition
Will be dependant on research results.

Considerations
Consider words and language.
Colour – What does it/can it say about them?
How will it be continued through to web?
How can it be adapted through to the interior/exterior?
Promotion possibilities?
A set of 3 typefaces, each with 3 different weights
Type specimen booklet
Promotional material

Target Audience
Again, dependant on research results.
Graphic Designers?

Tone of Voice Studio Deadline
Simple, eye-catching, easy to understand.

Deliverables
A2 boards for submission.
Products

Deadline
TBC