A simple concept?

A Devon based design and branding agency recently rebranded themselves as 'Believe in' which has been taken through to the stationery with a complete language based approach.

Work purely based on a concept, is this also simplicity?

‘After 14 years in business, biz-R as a name no longer represented who we are and said little about the business we’re in’, explained Blair Thomson, Creative Director, ‘After a lengthy renaming process ‘Believe in’ was chosen for its clear and creative brand appeal and its ability to be integrated into a unique language-centric approach. i.e. Believe in branding, Believe in the tooth fairy etc. Our aspirations for the agency have continued to heighten and we can now concentrate on taking the business to the next level in Exeter’.”