Design context.

A print based typographic investigation into simple/minimal design with a focus on branding and promotion.

These are not necessarily chapters, just questions that could be asked in relation to the subjects:

What is simple design?

How is it used successfully/unsuccessfully?

What makes it successful? Is it successful?

Print and simple design – Looking at how finishes can add to the design

Simple design within branding and promotion

Trends and simple design – Who’s using it? What do designers think about it?

Examples

Books
Less is More: The New Simplicity in Graphic Design - Steven Heller