Final FMP Boards

Pica Cafe

Brief
Based on the ISTD 'Mutton Quad' brief.
Create the brand identity for a typographical themed café.

Rationale
A chance to develop a strong concept thats executed effectively.

Open publication - Free publishing - More boards

The Art Ward

Brief
Create the name and brand for a touring art gallery based in hospitals that will showcase a range of work from fine art to installations.

Rationale
An opportunity to do more signage and exhibition design.

Open publication - Free publishing - More art

End of Year Show

Brief
Create a concept and design direction for this years graduate show at the Leeds College of Art.

Rationale
Experimentation with audience interaction.

Open publication - Free publishing - More boards

Photography Yearbook

Brief
Design and produce the BA(Hons) Photography yearbook that will run alongside their end of year exhibition.

Rationale
Collaborative experience.

Open publication - Free publishing - More boards

Type Design

Brief
Create a typeface influenced by type trends from over the past year.

Rationale
Explore and learn more about typography.

Open publication - Free publishing - More design boards

Flatland

Brief
Produce a proposal for a new edition of Flatland that doesn't necessarily engage with the conventions of a 'book'.

Rationale
Audience interactivity through typography and layout.

Open publication - Free publishing - More boards

Tracy Identity

Brief
Create a logo and apply to a range of stationary for nail and beauty artist, Tracy Buckberry

Open publication - Free publishing - More boards

Tracy - board mock ups

Open publication - Free publishing - More boards

Tracy final web mock ups

Tracy website development

Beautician website research

- very pink
- very floral
- generally very girly

- doesn't appeal to a wide audience
- looks cheap & tacky
- not very well considered

I really don't want to go down the whole pink and girly look, I think it's too much. I think something more sophisticated would be much better.

Tracy - stationery

Tracy didn't mention a compliments slip when I spoke to her, and I'm beginning to wonder whether she actually needs one. Will obviously speek to her about it, but just incase have mocked up another layout without it.

Final stationery set.

Final stationery set for Tracy Buckberry including letterhead, compliments slip, envelope, business card, appointment card and pen.

Still not 100% on colour, I think it works, but not sure if it fits Tracy's profession well. I definitely think the two colours, although similar, add a lot more interest. I've emailed this image off to her to see what she thinks anyway.

Colour experiments.

I've always kept to one colour in my stationery designs, in fact in the majority of my work, and I've been wanting to play around with adding in another colour, just for my own experimentation really. So i've been putting together possible colour swatches for the Tracy beautician stationery.

As I won't be printing these before the deadline, and just mocking them up digitally, the grey swatch is the background colour.

Letterhead & compliments slip development

Appointment card development.

Final business card.

In order to keep this brief short, I've had to make quick decisions with the design direction.

Business card development

Tracy Buckberry - Colour experiments.

Logo tweeks.

Taken off the flick on the end of the 'y', it just seemed unnecessary.

Tracy Buckberry - Logo development

Considering Tracy is a beautician, my initial chiose of font didn't seem to fit her profession well. So, I thought I'd have a look at a script font - something I've always steered quite cleer of, but think it's appropriate for this brief.

Tracy Buckberry - Initial ideas

Tracy Buckberry - Brief

New brief?

I was contacted today about doing some branding for a friend of the family.

As much as I would love to do this brief, it is a little too late to be starting something new. I am only going to do it if I have the time, and if I do I don't want it going on for any longer than a day.

Deliverables would be logo, business card, letterhead and complements slip.