'Mobilrabatten, the Mobile Phone Discount, is a newly founded company but the founders all have long experience in software development. Their latest product is an application for both iPhone and mobile phones with Android. The application contains discount offers from stores, restaurants and other businesses that can be sorted either geologically, finding discounts close to you by using your phones GPS, or by browsing different categories.
What makes the application unique is the fact that all businesses and discount offers are connected to a local sports team and by using the application to claim your discount a part of the profit is donated to that team. This creates a win-win situation where you get a discount and support your team. At the same time the local business owner attract customers by showing his or her support for a specific team.
We were approached by Mobilrabatten to design their identity, which use the rounded square shape of an iPhone application icon to emphasize the nature of the product. The initial ‘m’ and the ‘r’ (initial letter of the second stem of the compound) are joined in a ligature that reads ‘mr’ and creates a strong, memorable mark. We also designed basic stationary and a map of Sweden made up of lots of mr:s.'
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