Edgeboard

A great conceptual project by Hampus Jageland based in Paris.

Using the 'edge' aspect of the brand and making it a more physical aspect.

'Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.

Solution
The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.'