Stationery decisions.

After talking to Joe, he felt that the more simple approach I had tried quite earlier on in the project was working the best, and I must say I have to agree.

I got it in to my head that I had to include the point lines on every aspect of the stationery, when really it was unnecessary. So I've decided to just keep it to the business card. It makes it more clean, whereas before it was beginning to look really crowded and had too many things going off.

In the crit it was said that the reversed out orange wasn't as effective as on the white, however Joe preferred this and I do think it looks more striking.

Not sure if it's completely there yet, but its definitely getting there and I'm feeling much more happier about it. It also means I can get on with other products. I couldn't before as I had too many design directions going off.